Saul “Canelo” Alvarez, considered the pinnacle of professional boxing, has reportedly ended his association with Premier Boxing Champions (PBC). Following a single fight under a three-fight deal with PBC, culminating in a victory against Jermell Charlo in September 2023, Alvarez and PBC have mutually decided to part ways. This development unfolds amid Alvarez’s anticipated fight plans and the promotional landscape’s evolving dynamics.
Alvarez’s transition to PBC, led by Al Haymon, marked a significant phase in his career after concluding his tenure with Matchroom Boxing and DAZN, where he celebrated a win over John Ryder in May 2023. The absence of a confirmed bout for the upcoming May 4 event fueled speculation about Alvarez’s promotional future, especially as PBC shifts its broadcasting partnership from Showtime to Amazon Prime.
Reports from ESPN suggest a potential return for Alvarez to DAZN, which could pave the way for high-profile matchups against Jaime Munguia and Edgar Berlanga, who have recently secured victories over Ryder and Padraig McCrory, respectively. At 33, the undisputed super middleweight champion's initial move to PBC was seen as a setback for Matchroom and DAZN. However, a possible return to DAZN amidst PBC’s efforts to launch a competing streaming service could signify a significant strategic victory.
This latest chapter in Alvarez’s career not only highlights the fluid nature of boxing promotions but also underscores the strategic maneuvers athletes and their teams undertake to maximize their marketability and legacy in the sport. As the boxing community awaits official confirmation, the anticipation builds for what could be a landmark moment in the sport’s promotional battles.
Image Credit: ESPN